LinkedIn Paid Ads: A Beginner’s Guide
There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn’s self-service ad platform often gets overlooked by today’s marketers and media planners. This could be due to a number of misconceptions or challenges such as: LinkedIn is not a typical social network; but, it isn’t a true content platform, either. LinkedIn is focused on business connections; so, marketers tend to think of it as B2B only. LinkedIn has a much, much smaller audience than Google or Facebook. LinkedIn lacks the integration of professional bid management platforms. Understanding The Value For Marketers Personally, I think of LinkedIn as a highly-targeted communicat...