Digital Unlocked - Online Fundamental Exam Questions & Answer - Learn Digital With Google

Question 1
When considering whether to have a web presence for your business, which of the following is not a major factor?

    A Technology
    B Cost
    C Scope

    D How long you’ve been in business


Question 2
Analytics are important for measuring the progress of your digital plan.


    A True
    B False


Question 3
What's the first thing you should do once you're ready to create your business's online presence?

    A Set up an e-commerce store
    B Determine your goals, then develop a plan to achieve them
    C Run lots of social media campaigns

    D Install analytics software on your website


Question 4
Your website content should present your expertise in a clear, simple and easy-to-understand manner.


    A True
    B False


Question 5
Which of the following does NOT contribute to good website usability?

    A A search function for visitors to find what they need
    B Well-organised site structure and navigation
    C Clear, easy-to-understand content for your target audience
    D Putting as much content as a single page can hold


Question 6
Unless you're a web programmer, there’s little you can do to make your web pages load faster.


    A True
    B False


Question 7
Which of these is NOT a typical feature of email marketing tools?

    A Contact database for organising and sorting your audience into groups
    B Customisable email templates
    C Pre-written content for every audience group on your list

    D Behaviour tracking for which recipients open the email or click on links


Question 8
Personalised content is the best way to reach your email marketing prospects.


    A True
    B False


Question 9
When using A/B testing for email campaigns, which of the below can you NOT evaluate?


    A Recipients' mood when email is received
    B Days of the week people prefer to receive emails
    C Most appealing subject lines
    D Whether using photos entices more people to click through to the website


Question 10
The title of your website isn’t important to search engines.

    A True

    B False


Question 11
What is a search engine?

    A A digital program that creates web pages to help people learn about products and services online
    B A digital program used by websites to connect to people who are searching for certain products and services
    C A digital tool that collects the email addresses of people looking for information online
    D An online tool that searches for and identifies items corresponding to certain keywords



Question 12
Search engines index every single page on the Internet.


    A True
    B False


Question 13
What’s the first step in the search engine optimisation process for your website?

    A Off-site optimisation
    B Keyword research
    C Writing fresh content
    D Setting an ad budget

Question 14
Unpaid search engine results based on relevance are called sponsored results.

    A True

    B False


Question 15
What are three key considerations when evaluating keywords for search engine optimisation?

    A Competition, cohesiveness, relevance
    B Frequency, competition, relevance
    C Relevance, cohesiveness, execution
    D Frequency, execution, relevance


Question 16
Meta keywords aren't important to search engine optimisation.

    A True

    B False


Question 17
In what way is search engine marketing (SEM) different from traditional advertising?

    A SEM tends to cost more than traditional ads
    B SEM broadcasts messages to as many people as possible
    C SEM can't be analysed like traditional advertising

    D SEM targets people who are searching for specific information


Question 18
When marketing your business locally, you should list your information on a variety of online sites.


    A True
    B False


Question 19
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?


    A Quotation marks
    B Apostrophes
    C Italics
    D Square brackets like these [ ]


Question 20
Search engines determine the order in which paid adverts appear by using a secret algorithm.


    A True
    B False


Question 21
When interpreting analytics, how does segmentation reveal key insights?

    A It helps the analytics report to collect data more quickly
    B It results in a larger sample size, which adds confidence in decision-making
    C It breaks an aggregate number into its component parts to reveal what’s happening "behind the scenes"
    D Segmentation does not in fact reveal useful insights


Question 22
Local marketing is important for finding the right customers in your own community.


    A True
    B False


Question 23
Which of the following online destinations offers opportunities for local advertising?

    A Directories and review sites
    B Search engines
    C Social media sites
    D All of the above


Question 24
To achieve your marketing goals, it doesn't matter which social networks you join.


    A True
    B False



Question 25
Which of the following are key aspects of a social media marketing plan?

    A Focusing on what and why you’re planning to post
    B Posting during lunch breaks

    C Sharing lots of videos because it targets a younger generation
    D Hiring an outside consultant to manage the work


Question 26
Social media sites provide options for targeting ads or content to very specific audiences.


    A True
    B False


Question 27
When evaluating how mobile-friendly your site is, search engines will consider which of the following?

    A Whether content is optimised for different devices
    B Fonts of a readable size
    C Size of links or buttons
    D All of the above


Question 28
When advertising on mobile search, you should focus on shorter keywords.


    A True
    B False


Question 29
Which of the following is the most accurate analogy for a display advertising network?

    A A targeting option for advertisers
    B A marketplace between online publishers and advertisers
    C A payments system for online ad campaigns
    D A targeting option for advertisers


Question 30
Your business's mobile video ads should tell viewers what you want them to do next.



    A True    [ MAY BE ]
    B False


Question 31
What’s the best way to translate and localise your website content?

    A One language will suit all audiences, so you don't need to translate or localise

    B Ask a native speaker to write, edit and review your content  [MAY BE]
    C Use advanced translation software
    D None of the above


Question 32
There are more formats available for display adverts than for search adverts.


    A True
    B False


Question 33
Which of the following is important for ensuring display ad campaigns support your business goals?

    A Identifying your competitive advantage and targeting your message for your key audiences
    B Getting your message in front of your audience often enough that they will remember you when they're ready to make a purchase
    C Matching particular business goals to certain stages of the sales funnel
    D All of the above


Question 34
To conduct business internationally, you should set up separate e-commerce sites for each country.

    A True

    B False


Question 35
What kind of technology can help you communicate and market to mobile customers in new markets?

    A An email address for communicating with customers
    B Print ads and posters to post in your targeted areas

    C A mobile-friendly website or e-commerce system
    D None of the above


Question 36
Creating video content is the only way to use video in your online marketing strategy.

    A True

    B False   [MAY BE]


Question 37
Which of the following is a key strategy for distributing your video content?


    A Share videos across all of your digital marketing tools, including your website, social media pages and email newsletter
    B Pick one primary place to share your video content
    C Trust word-of-mouth to drive traffic to your videos
    D Send out a postcard to relevant mailing lists


Question 38
You can place ads on video sharing sites even if you don't produce your own video content.

    A True

    B False


Question 39
Which of the following are ways to promote and merchandise your products on an e-commerce website?

    A Recommend goods based on customer behaviour
    B Promote your most popular products
    C Showcase items that may interest shoppers
    D All of the above


Question 40
A "retargeting" ad can help people discover your website.


    A True
    B False

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