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For readers who want to design Web pages that load quickly, are easy to update, accessible to all, work on all browsers and can be quickly adapted to different media, this comprehensive guide represents the best way to go about it. By focusing on the ways the two languages--XHTML and CSS--complement each other, Web design pro Patrick Griffiths provides the fastest, most efficient way of accomplishing specific Web design tasks. With Web standards best practices at its heart, it outlines how to do things the right way from the outset, resulting in highly optimized web pages, in a quicker, easier, less painful way than users could hope for! Split into 10 easy-to-follow chapters such as Text, Images, Layout, Lists, and Forms, and coupled with handy quick-reference XHTML tag and CSS property appendixes, HTML Dog is the perfect guide and companion for anyone wanting to master these languages. Readers can also see the lessons in action with more than 70 online examples constructed especially...

We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. The Hinge Research Institute conducts regular research on the professional services marketplace. For our  most recent study , we set out to examine how successful providers cross the perception gap between buyers and sellers. In cooperation with  RAIN Group , we studied over 1500 matched buyers and sellers and analyzed 42 factors that distinguish the sellers who ultimately close deals from the also-rans. The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. You can think of these three factors as a checklist to meeting professional services buyers’ true expectations. 1. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot ...

The B2B marketers have now hit the last quarter of 2017 and it has surely been an eventful year for industrial marketing transformation in Houston. The user experience (UX), big data, smart digital marketing technologies and certainly, the change itself have proven to be big players in the B2B business landscape this year. As we are bending towards 2018, B2B marketers require getting all set to handle what’s ahead in the industrial marketing transformation barring all the unforeseen disturbances. To plan an excellent and effective  industrial marketing strategy in Houston  for your B2B business in 2018, go through the below elucidated five trends and incorporate them in your industrial marketing strategy to acquire leads, conversions and customer connections and engagement. Read on! Check Out the 5 Significant Industrial Marketing Techniques Used by B2B Businesses in Houston: Search Engine Optimization:        ...

The cloud is all the rage these days.  Saugatuck Technology's  Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? I think it will pretty much change the rules of the game, and in ways that are somewhat unpredictable today. Here is why. Why SaaS Marketing Rocks After having taken to market both SaaS (starting in 2002) as well as traditional on-premise software solutions, I observed first hand some of the significant differences between the two models as it relates to marketing. And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best...

In part one of our segmentation series, we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Also, this approach often fails to identify new, un-served, profitable segments formed around buyer problems, needs and behavioral patterns t...

Lets take example of standard report AP Invoice Register to check xml publisher related table details. Concurrent Program screen shot: For  Data definition we can query using Executable code as shown in below screenshot. Data Definition Screen shot: Data definition get stored in below given Tables: XDO_DS_DEFINITIONS_B XDO_DS_DEFINITIONS_TL We can use below given query to find out details related to data definition. SELECT *  FROM XDO_DS_DEFINITIONS_B  WHERE DATA_SOURCE_CODE = 'APXINRIR'; SELECT * FROM XDO_DS_DEFINITIONS_TL  WHERE DATA_SOURCE_CODE = 'APXINRIR'; Template Screenshot: Template related detail get stored in below given table. XDO_TEMPLATES_B XDO_TEMPLATES_TL XDO_LOBS We can use below given query to find out template related details from back-end. SELECT *   FROM XDO_TEMPLATES_B   WHERE TEMPLATE_CODE = 'APXINRIR'; SELECT *   FROM XDO_TE...

Earlier i told you best  seo tips for  images  which were all manually to be followed. However, its not that easy to optimize each and every image for search engines. So, here is a JavaScript code for your blog which will  add  all necessary attributes such as  ALT ,  Title  etc to your images and optimize all your blog images for search engines. This is one of the easiest way to optimize all images in your blog posts and implementation process only takes less than a minute. This will not only optimize new images but will also optimize all images that your blog have in older posts. Go to Dashboard > Design > Edit HTML (else move to next step) Now, search for code in your template (tip: press CTRL + F and paste this code) Paste below given code just Before </body> <script src='http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js' type='text/javascript'/> <script type='text/javascript'> //<![C...

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies - all to make complexity a bit easier to manage. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from  Pragmatic Marketing . Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. My problem with the framework is that while it shows a neat hierarchy (from market to programs and support) it only loosely links its components along a common thread. In my mind, this common thread should be the custom...