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The cloud is all the rage these days.  Saugatuck Technology's  Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? I think it will pretty much change the rules of the game, and in ways that are somewhat unpredictable today. Here is why. Why SaaS Marketing Rocks After having taken to market both SaaS (starting in 2002) as well as traditional on-premise software solutions, I observed first hand some of the significant differences between the two models as it relates to marketing. And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best...

In part one of our segmentation series, we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Also, this approach often fails to identify new, un-served, profitable segments formed around buyer problems, needs and behavioral patterns t...

Lets take example of standard report AP Invoice Register to check xml publisher related table details. Concurrent Program screen shot: For  Data definition we can query using Executable code as shown in below screenshot. Data Definition Screen shot: Data definition get stored in below given Tables: XDO_DS_DEFINITIONS_B XDO_DS_DEFINITIONS_TL We can use below given query to find out details related to data definition. SELECT *  FROM XDO_DS_DEFINITIONS_B  WHERE DATA_SOURCE_CODE = 'APXINRIR'; SELECT * FROM XDO_DS_DEFINITIONS_TL  WHERE DATA_SOURCE_CODE = 'APXINRIR'; Template Screenshot: Template related detail get stored in below given table. XDO_TEMPLATES_B XDO_TEMPLATES_TL XDO_LOBS We can use below given query to find out template related details from back-end. SELECT *   FROM XDO_TEMPLATES_B   WHERE TEMPLATE_CODE = 'APXINRIR'; SELECT *   FROM XDO_TE...

Earlier i told you best  seo tips for  images  which were all manually to be followed. However, its not that easy to optimize each and every image for search engines. So, here is a JavaScript code for your blog which will  add  all necessary attributes such as  ALT ,  Title  etc to your images and optimize all your blog images for search engines. This is one of the easiest way to optimize all images in your blog posts and implementation process only takes less than a minute. This will not only optimize new images but will also optimize all images that your blog have in older posts. Go to Dashboard > Design > Edit HTML (else move to next step) Now, search for code in your template (tip: press CTRL + F and paste this code) Paste below given code just Before </body> <script src='http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js' type='text/javascript'/> <script type='text/javascript'> //<![C...

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies - all to make complexity a bit easier to manage. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from  Pragmatic Marketing . Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. My problem with the framework is that while it shows a neat hierarchy (from market to programs and support) it only loosely links its components along a common thread. In my mind, this common thread should be the custom...

Step 1 :  create table  studentrecord (id  int primary key auto_increment,  name   varchar(20),  email varchar(20),  phone  varchar(20),  password varchar(20)); (1)step one write code for  file   "registration.html": <html> <head> <script> function ajax_post() {     // Create our XMLHttpRequest object     var hr = new XMLHttpRequest();      // Create some variables we need to send to our PHP file      var url = "validation.php";     var fn = document.getElementById(" name ").value;     var en = document.getElementById(" email ").value;      var pn = document.getElementById(" phone ").value; var pd = document.getElementById(" password ").value; var cpd = document.getElementById(" cpassword ").value; var cap=document.getElementById(" captcha ").val...