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How it works The Assessor / Recorder will evaluate your property. In general, the estimated value is the value of cash or of the market at the time of purchase. This value increases not more than 2% per year until the property is sold or any new construction has been completed. Then it is to be reassessed. If your property has declined in value since you purchased. If you agree with the estimated value of your property contact your local Councillor / Recorder. They can provide information on how the value was established. If you still disagree ** contact the Assessment Board of Appeals to appeal their property tax assessment. Paying taxes, even if you disagree and turns Pays property taxes in full within the appropriate time, otherwise, you incur penalties while the case is on appeal. If your appeal is granted, a refund will be issued to you. Appeal applications According to state law, if the market value of your property (recent comparable sales) from January 1 falls below t...

In the white paper,  The 7 Whiteboard Sessions Every Social Strategist Needs to Have , the ideas of what it actually takes to run a social media campaign and the areas of largest opportunity are explored.  The article outlines, in detail, seven areas that require key attention and ways to execute effectively in those areas.  This will be the first of a series of posts from the white paper. The first area of concern is to learn more about the consumers of your social media.  Following organic conversations about your content or brand, and supporting those who support you is obviously important.  But then having ways to asses these conversations, either through use of text analysis ( discussed here ) or just by keeping tabs on quantity and quality of conversations.  Further, keeping tabs on hot topics around your brand and tracking users who advocate on your behalf is crucial.  Having ways to support these individuals and understand more about ...

The term internet marketing article was used a lot lately, as the competition to increase the traffic increase web pages dramatically. However, many companies still do not use this valuable tool to publicize their activities, because they do not understand how it works. So what exactly is internet marketing article? Basically it is a way to get a business noticed without paying for advertising. In a nutshell, the company provides a website with useful content. I placed the contents of the website with the goal of increasing traffic to their website that generates more advertising revenue. The business gets more traffic because of a link to their business located within the article. So in the end no money exchanges hands between the two websites, but both sites have gained valuable warning. Internet article marketing is also extremely useful in combination with the optimization of search engines. It 's well known that certain keywords are searched more than others, and by en...

In Mackenzie Fogelson's blog post at  SEOmoz , she explores how to identify an appropriate online community for a business. Many of my posts have emphasized how important it is to leverage local, or to understand those following a page on Facebook or Twitter, as doing so enables you to develop more relevant, and hence valuable content. Most important in understanding one's community is understanding one's own business, or look into the mirror. Knowing the details of what you're trying to sell, why your business exists, what your values are, and what makes you unique will be crucial in who you reach out to and how you do so. Once you've identified how your business creates value, and crucially, who it creates value for you'll be able to proceed. Any community that one is reaching out to needs to be one that the business does not just talk at, but a community that talks back, engages, and responds to the businesses ideas and services. Though no one expec...

The common question and concern for many who consider the investment in social media and online marketing is how success is determined, and what the return on investment will be?  How does one know the investment was worthwhile?  ROI in social media is difficult to calculate, but there is a lot to support how effective online marketing, especially Search Engine Optimization can be in attracting more business. A key to determining ROI is setting appropriate and realistic goals.  A single social media campaign or online contest will not necessarily be designed to cause a skyrocket of sales, but it should generate conversations, be shared, and generate brand awareness.  Some goals such as receiving 50 additional likes on the Facebook page, or have 30 more followers on Twitter can be more tangible results of a campaign.  The goals could also be to generate 15 external links which would not only boost awareness of the brand, but also improve results...

I couldn't help but follow up on my earlier post about  Nike and Adidas's use of social media  as I noticed Adidas was leapfrogging Nike on Facebook.  In my last post, Nike's page had a greater number of likes and a comparable, though slightly smaller about of engagement.  At present Nike's overall engagement rate has actually dropped from my last post to .55% while Adidas's rate has rocketed from .71% to 1.09% of users who have "liked" their page, actually engaging with it, be it comments, likes, or shares.  Additionally, Adidas's page has now surpassed Nike's in overall page likes by over 500,000 likes in less than a month while Nike's number has barely budged. Again the trend I identified in my first post is unmistakable.  Adidas is posting regularly, with a post every two to four days while Nike is posting once every two weeks.  And looking at the recent posts Nike's relative advantage in getting huge responses to their Fa...

A popular trend in today's online world is Search Engine Optimization or SEO. The basic goal of this growing field is "improving and promoting a web site in order to increase the number of visitors the site receives from search engines." So that when certain key words are input, the site appears closer to the top of the links provided. SEOmoz provides an introduction book of which I will review in a series of posts about the basics of SEO.  This post covers the first three chapters. SEO is key to accessing consumers and followers.  Being findable means more views to your page which is key to accessing a broader audience, and potentially attracting revenue.  SEO can be reverse engineered to design a website to target consumers based on the words they type into a search engine, or it can be used to simply boost exposure and publicity which may turn into revenue.  Regardless of how it is done or how it works, we all know from personal experience that appearing f...

In the last post we looked at the basic mechanics of how search engines work, why its important and how content can be made readable to crawlers and enhance search rankings.  In this post we'll look at creating friendly web page design for crawlers, how to maximize on keyword search.  This content comes from the same article. While plain text remains the best way for crawlers to index content, there are alternatives while using more complicated mediums such as flash or interactive images to insure that crawlers can follow your content.  Using "alt" text on images, or descriptive text below the image ensure that content is read by the search engine.  Providing transcripts is another way to make audio or video content readable to crawlers.  Further, using the "Cache" feature in google searches you can see exactly what the crawlers see! Another way to ensure crawlers find all the content on a page is to have all of your pages properly linked through the hom...

In the last post (from mid-February) about the sailing team I mentioned that social media and other online marketing media is used to promote the sailing team.  The sites strive to make people aware of the existence of the team and to connect people to it.  Since then there has been a continuation of pursuing those goals, with a few interesting results, and a decline in both views and engagement of the content. Overall there has been a decrease in the number of people the Facebook page reaches, however there is only a very slight loss in the number of people who are engaging in the content.  Both of the twitter accounts have gained a slightly larger audience, but not a substantial one.  This has all occurred over the busiest part of the sailing season, correlated with an increase in the number of posts on the pages by myself and other admin. Since the last post there has been only 4 additional page likes, a drop on the total reach from o...

The GoPro. Most people have heard of it - the "World's Most Versatile Camera", the all sport, all conditions camera. practically indestructible, waterproof, and creates epic videos and some extraordinary photos. And most people have heard of it through the company's exceptional online marketing. Understanding what makes GoPro's campaign successful, and the lessons it has for other companies are bountiful. GoPro has five main web pages, a Facebook page, a Twitter account, an Instagram, YouTube page, and an official website. The company, which has been around since 2002, has only really launched into the public eye in the past three or four years. And that doesn't happen by chance. Their Facebook page was created in early 2009, and since then they've gathered almost 5 million likes on their page, gaining a million every four to six months since mid 2011. Their twitter page, which has been around since at least June 2012 (though it is hard to de...