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The Content Marketing Institute defines content marketing as follows: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action." Or "the art of communicating with your customers and prospects without selling." Brian Davis, a content marketer at Movéo Integrated Branding discusses five laws of content and what they should mean to a brand. The first law Davis outlines is the law of consumption.  He states that "As the rate of content consumption increases, the value of fresh content increases."  As people get more and more involved in viewing updated, relevant information, it becomes more and more valuable.  Ever check a website that has been updating daily for the past 6 months that takes a week off?  The desire for new content is overwhelming, despite the real va...

In the article  The Secret to Viral Success , Marguerite McNeal explores what causes viewers of online videos to share clips on social networks. The short answer: Emotional Connection.  Content or videos that move individuals lead them with the desire to be the source of this idea for others.  This is equated with the desire to share stories; One hopes to create emotional familiarity and community based on shared experience.  Research into what emotions are likely to lead to video sharing.  Given 16 possible responses based on a specific emotional response, whether it was positive or negative, and whether it was a strong or weak emotion.  They found that regardless of the video evoking positive or negative emotion that if the video was able to provoke a high arousal, it was more likely to be shared.  That being said, positive videos produced more shares than negative ones.  Of further interest is that the videos that were positive and evoked...

Okay, maybe more like  an  indie marketing plan than  the  plan, since every game and every company comes with its own approach to marketing. Nevertheless, at  Ronimo  we have gathered a ton of experience with marketing through  Awesomenauts  and  Swords & Soldiers , and I have also done quite a bit of marketing for my hobby project  Proun . Today, I would like to share this knowledge in the form of a rather complete plan that other indies hopefully find useful to help guide their marketing. Traditionally marketing is the field of the large companies and the large budgets, who buy advertisement space on television, magazines and websites. However, today a small indie studio with hardly any marketing budget can still get a lot of attention going. In fact, I think indie studios can potentially market downloadable games better than big companies! When we launched Swords & Soldiers, we were a pretty much unknown company with no ma...

In the early days of web design, the code used to create web pages (HTML) was input manually. It is time-consuming business to create complicated WebPages; and designers should know vast amount of tags (codes).             To override this problem, Web Programmer developed WYSIWYG type program. That means What You See Is What You Get. By using this type, people can design their own WebPages in a similar way to a word processing or a Desktop Publishing program:  What you layout on the screen  is  what the user will see on their computer.  People don’t have to know anyone HTML code while designing but it is still present and generated automatically in the background. If you have knowledge of HTML, then you can edit it manually if you desire.             Dremweaver is a WYSIWYG web-designing program that provides an effective interface for quickly creat...