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Showing posts from December, 2017

Google Analytics

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You Should Be Using Google Analytics! When I blogged on Book Badger, I relied on Blogger Stats to monitor my blogs growth and viewing figures, after all, I was working with publishers almost every week, reading review copies almost every night, statistics were a big part in what kept be me in the running to do what I loved. Almost a year after I started, I decided to check out Google Analytics and see whether it would shed more light on my blog, and delve deeper into what was working and what wasn't. Once I'd installed it and waited a few days for the information to be collected, I checked out my results.. My Blogger Stats were wrong. I'd been lied to. The truth of the matter is, my Blogger Stats weren't technically wrong, they were just feeding me the wrong information, at least, it wasn't the information I wanted. Where I turned to my Blogger Stats to see my visitors and pageviews, I  assumed  that my statistics were all human traffic. How wrong was I. Blogg...

Black Hat SEO | worst SEO practices to be avoided

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Well, when you are tasting sweet, you should also know the taste of hot. We had already discussed  12 tips and good practices for SEO , let's see the practices which is considered as  offending  during SEO process. Google considers the practice of tricking the search engines to get indexed (those websites having little or no useful content) as ' Search engine spam ' also called as ' Spamdexing ' or ' Balck-Hat SEO '.  While the practice of attaining SEO through  recommended  and regular practice is considered as ' White-Hat SEO '. Let's look at the practices that lead to Black-Hat SEO. Knowing this is like a precaution step to avoid such practices, which will otherwise make Google to ban your site by either  dropping  your PageRank or by completely  deleting  your webpage details in their database.  1. Page title and URL differing from the post content Usually this is referred to as " Cloaking ". Some blogge...