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nstagram is a photo-sharing platform that also allows you to post videos of up to 60 seconds long.  Instagram is important because it has over 400 million active users.  This is a large audience that you cannot deny engaging with.  In fact, Instagram users generally have a larger engagement rate than those on Facebook and  Twitter marketing strategy for business , which is why you cannot look past Instagram. Instagram is shaping up to be the next Facebook, allowing you to actually link your two accounts together (including Twitter and many other platforms as well) instead of having to post on each social media platform. A lot of users are choosing to post only on Instagram, but still have their photos uploaded to Facebook. Instagram is a lot more personal in the way that Facebook used to be with lots of photos and lots of insight into your own world. Instagram attracts a lot of younger followers, while still branching out to the entire community. While their parents...

How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs. • Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sites • Apply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language data • Bootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projects • Build interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkit • Take advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular "problem/solution/discussion" cookbook format The exam...

The Need for Social Media Guidelines Despite an increase in the use and understanding of social media, many employees are still in need of guidance when it comes to social media engagement. According to a post on the Econsultancy blog in July 2011: ‘8 per cent of companies in the United States have fired an employee for a social media flub, while another 20 per cent have disciplined an employee for social media misbehaviour. But these well-reported social media mishaps have not jolted all organisations into creating social media guidelines. A recent ICM Research survey shows that only 24% of companies have policies for how employees should use social networking sites like Facebook, Twitter and LinkedIn (June 2011). Creating guidelines can help organisations to protect their brand online as well as empowering employees to hold conversations and spread the word about an organisation. Guidelines that create ‘freedom within a framework’ (a Coca-Cola phrase and concept it uses f...

In the decade since social networking was born, we have seen the power of platforms that unite humanity. Across our professional and personal lives, social platforms have truly changed the world. Social media has been the tool to ignite revolutions and elections, deliver real-time news, connect people and interests, and of course, drive commerce. Industry analysts were skeptical about how blogging and its successors could ever be used in business; today every single social channel has both B2C and B2B offerings sprinkled generously throughout the content. As businesses figured out that they could use social networks to interact directly with their customers and prospects, questions were immediately generated about efficacy and ROI. Was it just hype and noise, or were new audiences being reached and new opportunities created? For the first several years, the only way to answer these questions was anecdotally. Many brands and  businesses viewed social  media warily, feeling t...

Listening to your audiences has become a truism in both public and private sectors. And the concept is hardly new. Long ago and far away, businesses and organisations would send researchers out with a clipboard and survey to knock on doors and assail people in the streets to ask them their opinions. However, for many decades, the techniques involved remained largely unchanged. Pollsters may have taken to calling people on the phone, and with the rise of the internet, the use of email and Web surveys ostensibly brought down the potential cost and reach of such exercises. But at root, this was still largely a case of surveying random samples of an audience in order to better understand what it was thinking and feeling – and to use this to anticipate how best to meet its needs – or, in a PR context, determine what messaging strategy and tactical activity to develop. The use of market research and opinion poll data has been grist to the PR mill for some time – having said that, th...

We are going to learn how to build a beautiful house with a typical materials such as the containers recycled, we look at different models of facades and distributions of environments at levels to complement ideas, at the one end of the creative projects that explore your creativity. 1. Modern house built two wrappers and with central ventilation and lighting View of the main face ( Benjamin Garcia Saxe ) They have been used two containers separated by a central space whose ceiling has been raised to provide more natural light and ventilation, exterior walls look of wood with original iron frames and edges, the housing has been raised about 0.50 inches above the ground piles. Interior design of the House lights lit, has extensive Visual abroad Graphics distribution and sunlight 2. Small and modern two bedroom house with walls and roofs of recycled containers Outside looks modern finished with natural texture of the container (Andrade Morettin Arquitetos /  photos...