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I couldn't help but follow up on my earlier post about  Nike and Adidas's use of social media  as I noticed Adidas was leapfrogging Nike on Facebook.  In my last post, Nike's page had a greater number of likes and a comparable, though slightly smaller about of engagement.  At present Nike's overall engagement rate has actually dropped from my last post to .55% while Adidas's rate has rocketed from .71% to 1.09% of users who have "liked" their page, actually engaging with it, be it comments, likes, or shares.  Additionally, Adidas's page has now surpassed Nike's in overall page likes by over 500,000 likes in less than a month while Nike's number has barely budged. Again the trend I identified in my first post is unmistakable.  Adidas is posting regularly, with a post every two to four days while Nike is posting once every two weeks.  And looking at the recent posts Nike's relative advantage in getting huge responses to their Fa...

A popular trend in today's online world is Search Engine Optimization or SEO. The basic goal of this growing field is "improving and promoting a web site in order to increase the number of visitors the site receives from search engines." So that when certain key words are input, the site appears closer to the top of the links provided. SEOmoz provides an introduction book of which I will review in a series of posts about the basics of SEO.  This post covers the first three chapters. SEO is key to accessing consumers and followers.  Being findable means more views to your page which is key to accessing a broader audience, and potentially attracting revenue.  SEO can be reverse engineered to design a website to target consumers based on the words they type into a search engine, or it can be used to simply boost exposure and publicity which may turn into revenue.  Regardless of how it is done or how it works, we all know from personal experience that appearing f...