Thisismarkantony.com

In the last post we looked at the basic mechanics of how search engines work, why its important and how content can be made readable to crawlers and enhance search rankings.  In this post we'll look at creating friendly web page design for crawlers, how to maximize on keyword search.  This content comes from the same article. While plain text remains the best way for crawlers to index content, there are alternatives while using more complicated mediums such as flash or interactive images to insure that crawlers can follow your content.  Using "alt" text on images, or descriptive text below the image ensure that content is read by the search engine.  Providing transcripts is another way to make audio or video content readable to crawlers.  Further, using the "Cache" feature in google searches you can see exactly what the crawlers see! Another way to ensure crawlers find all the content on a page is to have all of your pages properly linked through the hom...

In the last post (from mid-February) about the sailing team I mentioned that social media and other online marketing media is used to promote the sailing team.  The sites strive to make people aware of the existence of the team and to connect people to it.  Since then there has been a continuation of pursuing those goals, with a few interesting results, and a decline in both views and engagement of the content. Overall there has been a decrease in the number of people the Facebook page reaches, however there is only a very slight loss in the number of people who are engaging in the content.  Both of the twitter accounts have gained a slightly larger audience, but not a substantial one.  This has all occurred over the busiest part of the sailing season, correlated with an increase in the number of posts on the pages by myself and other admin. Since the last post there has been only 4 additional page likes, a drop on the total reach from o...