Online Marketing and GoPro, a Case Study
The GoPro. Most people have heard of it - the "World's Most Versatile Camera", the all sport, all conditions camera. practically indestructible, waterproof, and creates epic videos and some extraordinary photos. And most people have heard of it through the company's exceptional online marketing. Understanding what makes GoPro's campaign successful, and the lessons it has for other companies are bountiful. GoPro has five main web pages, a Facebook page, a Twitter account, an Instagram, YouTube page, and an official website. The company, which has been around since 2002, has only really launched into the public eye in the past three or four years. And that doesn't happen by chance. Their Facebook page was created in early 2009, and since then they've gathered almost 5 million likes on their page, gaining a million every four to six months since mid 2011. Their twitter page, which has been around since at least June 2012 (though it is hard to de...