Thisismarkantony.com

Just Do It vs. Impossible is Nothing.  Nike and Adidas, both world renowned athletic brands, incredibly successful and mindful of their use of social media.  Their Facebook presence is incredible, together gathering well over 70 million likes on their pages.  These titans use a variety of methods, similar in some ways and differentiated in others which have led them both to successful marketing campaigns on Facebook. One of the most important things to note about both of these companies strategies is the ability to localize, or target, specific audiences through different pages.  Both Nike and Adidas have pages dedicated to specific shoes, such as the Air Force 1 or the Adidas F50, and have pages dedicated to specific sports ranging from soccer to baseball to cricket.  One distinction that is highly noticeable is that there are Nike pages designed specifically for certain countries, including Nike India and Nike Spain.  While these pages are we...

As captain of the UC San Diego Sailing Team I have sought to improve the visibility of the team and deepen our roots to the San Deigo community.  One device that we have used to accomplish that goal is social media. Our team produced a Facebook page in late October of 2012 and updated it semi-regularly getting team members and recent alumni to "like" the page, reaching about 50 likes.  Since then the posts have grown more consistant and contained more engaging and relevant information for people to respond to, attempting to build on personalization and two-way communication that social media allows for.  Through encouraging the team to outreach to close friends and family we have well over 100 likes and climbing.  This number is now rising due to viral spread of information; When people like and comment on our content their friends see it posted in their newsfeed and in turn like our page to learn more. In these short 5 months the page has launched ...