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Showing posts from May, 2011

The indie marketing plan

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Okay, maybe more like  an  indie marketing plan than  the  plan, since every game and every company comes with its own approach to marketing. Nevertheless, at  Ronimo  we have gathered a ton of experience with marketing through  Awesomenauts  and  Swords & Soldiers , and I have also done quite a bit of marketing for my hobby project  Proun . Today, I would like to share this knowledge in the form of a rather complete plan that other indies hopefully find useful to help guide their marketing. Traditionally marketing is the field of the large companies and the large budgets, who buy advertisement space on television, magazines and websites. However, today a small indie studio with hardly any marketing budget can still get a lot of attention going. In fact, I think indie studios can potentially market downloadable games better than big companies! When we launched Swords & Soldiers, we were a pretty much unknown company with no ma...

Dreamweaver full note

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In the early days of web design, the code used to create web pages (HTML) was input manually. It is time-consuming business to create complicated WebPages; and designers should know vast amount of tags (codes).             To override this problem, Web Programmer developed WYSIWYG type program. That means What You See Is What You Get. By using this type, people can design their own WebPages in a similar way to a word processing or a Desktop Publishing program:  What you layout on the screen  is  what the user will see on their computer.  People don’t have to know anyone HTML code while designing but it is still present and generated automatically in the background. If you have knowledge of HTML, then you can edit it manually if you desire.             Dremweaver is a WYSIWYG web-designing program that provides an effective interface for quickly creat...