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People depends on the main AdWords tabs for their standard reports, at the campaign, ad group, keyword, and ad level, but there are a series of reports that offer a ton of great data all rolled up under the dimensions tab.  Here I show you how to use Adwords dimensions tab to create your reports. Available Reports In The AdWords Dimensions Tab Below is a brief explanation of each of the reports – click the heading to find more detailed  information on each report: Time:   This is dayparting information, the drop-down allows you to slice and dice your data by day of the week, hour, etc. to gain insights about when your campaigns are the most successful. Click here for more information on  the time report and dayparting . Conversions:   This gives you some additional information around your conversions, specifically a breakdown by conversion name or purpose. Destination URL:   T his report shows you how specific dest...

As a Google Grants volunteer, I recently participated in a project to improve the usability of AdWords by building and managing an AdWords account from a grantee's perspective. I volunteered to take one Google Grants advertiser,  Prospect 1. New Orleans , to temporarily act as its Account Manager. To make sure I got an authentic experience, I didn’t use any Google internal tools and only used the publicly available  AdWords tools . Day 1.  When I first started, I carefully examined the grantee's website to understand the organization's mission and what their targeted audience might be. They were promoting art and events in the New Orleans area, which gave me a place to begin building their account. I created a  campaign  with a single  ad group , a single  creative , and a few  keywords . It wasn't anything fancy, but let’s see what happens. Day 2.  I let the ads run for a day and then checked the results. I quickly learned that the keyword...